jobber

Senior Product Manager - Virtual Goods

Lis Naylor

Company description

Specialist consultants working in the Digital Media Markets for middle management and senior personnel. Managing vacancies world-wide for Sales, Marketing (On-Line) and Production.

Job description

The Company

Our client is the leading provider of applications to enhance interactive communications using virtual content on IM, e-mail and social networks through downloading virtual content such as emoticons, winks, mood avatars and animations. 

Since its launch in 2007, the company has grown rapidly and now boasts a user base in excess of over 5 million unique users, with growth accelerating at 150,000 installs a day. Today, the Company monetizes its free content through a combination of display advertising and search distribution.  Revenue for 2011 is projected to be over $17 million, growing to $28 million in 2012.

Having recently completed a currency system and with the content so popular it is now extending its offering into games and gifts where there is a significant opportunity in generating product sales in gaming and social environments. As a result of the company’s continued success it is now looking to expand its key personnel by recruiting for a Senior Product Manager for virtual goods.

 The Role

·         Proven experience in ‘trigger marketing’ techniques

·         Responsible for the marketing of Virtual Goods Products to social gaming companies (e.g.to use in communicating their emotions by using virtual goods products when they win or lose a game for instance

·         Manage the long term Premium Virtual Goods product strategy across mobile & desktop platforms  to complement the company’s current network of free ad-based Virtual Goods products

·         Define the product vision and ensure deliverables are met in line with the product roadmap

·         Decide on product features & ensure appropriate timing when going to market

·         Manage approvals process through project teams

·         Partner with Acquisition, Business Development, Operations and R&D teams to secure the development and execution against  product roadmaps

·         Work closely with customer insight group to determine key metrics and benchmarks for product performance and derive plan of action as a result

Requirements

·         Minimum 2 years of experience in product management, product marketing or similar position in the Social Gaming Virtual Goods environment

·         Strong understanding of the Virtual Goods industry (key players, customer triggers, technology, usage flow)

·         Proven experience in devising  efficient Customer Retention loops, Call to actions on premium features in Social Games

·         Outstanding interpersonal skills and ability to interact effectively with internal teams and Senior Management

·         Native English speaker or fully bilingual (no intermediate command of English will be considered)

The Company offers

A unique opportunity to join one of the fastest growing social media companies in Europe collaborating with a young, fun and very ambitious team of serial entrepreneurs and achieve an attractive remuneration package at the same time.

For more information please contact:-

Lis Naylor from Answers UK on lis@answersrecruitment.com

or Anne-Marie Joassim from Answers France on amj@answersrecruitment.com

 www.answersrecruitment.com